Bow-Tie Cinemas has announced a new customer loyalty card that should be popular with regular movie goers.  Accumulating points on the regular free card gets you to rewards like popcorn, sodas and movie tix.

The Criterion Club Gold card costs $20 a year and offers extras:

• Free Ticket on Your Birthday
• Free Upgrades on Popcorn and Fountain Beverages
• Free Access to Movies & Mimosas® and Insomnia Theater® Screenings
• Double Point Sundays
• Pop-Up Rewards All Year Long (Premiere Invites, Sweepstakes, etc)
• Exclusive Access to Special Events (Advanced Screenings, Festivals, etc)

You can sign up online or at our local Movieland or Criterion Cinema.