Richard Montañez was a janitor at Frito Lay, who channeled his Mexican heritage by adding spicy heat to their products. Of course, Flamin’ Hot Cheetos became a global phenomenon, but he had to endure the expected setbacks before finding success. There are a few light moments, but this is more of an uplifting drama that addresses the discrimination he faced at every turn. In the title role, Jesse Garcia has assured energy, but director Eva Longoria has allowed the melodramatic aspects overshadow the fun. The result feels more like a Hallmark drama than a tasty cinematic treat. 
(2 / 5)
